Checkr, a background checking company, approached Lauk Haus to create an illustration style to be expanded on in the future and used as a part of their brand framework. Through concepting on the higher vision of what it means to perform background checks that are aligned with Checkr’s values, we created the theme, “Discovery into the Inner World.” This concept communicates that background checks act as insight into information about a person that’s not displayed at face value. It explores the discovery behind each background check, revealing positive and negative energies through visually creating environments that exist within each person. Krystal Lauk directed and illustrated while I animated.
Checkr Animated Video